The speed and flexibility of PPC marketing means it is the go-to advertising method for online sales. Unlike other digital marketing methods, such as Search Engine Optimisation (SEO), PPC is extremely quick to assess results and modify campaigns accordingly.
The Coronavirus crisis is causing many businesses to rethink their sales and marketing strategies with lockdowns and tiered measures forcing more and more companies to sell online. The ability to set up and react quickly to market conditions makes PPC a vital weapon in your digital marketing armoury – particularly during the Covid-19 pandemic.
PPC also has the advantage of being able to tightly control where you advertise (globally, nationally or even right down to a postcode area) and how much you want to spend. From increased incremental sales to establishing a foothold in digital marketing PPC has proven to be a life-saver for many businesses and forms the backbone of any online marketing strategy.
Talk to Barsbank today to see how we can help with your PPC advertising and digital marketing.
Barsbank is celebrating 20 years of digital marketing and was one of the first companies in the UK to use Google’s AdWords service back in 2002. Since then we have managed multi-millions of pounds of PPC spend and generated hundreds of millions of pounds worth of online sales & leads in a wide range of sectors.
During our time Barsbank has developed PPC campaigns to drive both sales and leads into some of the UK’s leading brands. Our accounts have ranged from a few hundred pounds monthly PPC spend to well in excess of one million.
Our understanding of digital marketing and PPC is second-to-none to ensure secure online sales.
We have managed PPC campaigns in some of the web’s toughest sectors including loans and mortgages, insurance, debt management and hotel & holiday bookings to name but a few.
Contact Barsbank to discuss your digital marketing and PPC objectives.
HOW WE DO IT
The first step of a PPC Campaign is to understand your objectives and what you want to achieve. From there we can research keywords, search volumes, competitors, click-prices and other metrics such as maximum cost per sale/lead and budget to assess if the PPC Campaign is viable.
Based on the research we will plan out the PPC Campaign and what PPC channels to use (Google Ads, Facebook, Bing etc) and assign budgets for each (depending on the expected return per channel). We will also advise on the creation of landing pages and tracking.
Once everything has been agreed Barsbank will set up the PPC Campaigns in accordance with the Plan. Multiple ad variations to A/B Test, sales or lead conversion tracking, Google Analytics Goal Tracking will all be set up during this phase.
Every month we will report on the PPC performance and review the results. We can then formulate a plan for the next month’s budget. Barsbank will also assess the results of A/B testing and ad variations to make changes to the campaign and landing pages.
“Our business revolves around the system that Barsbank has developed for us. From online sales through to order processing and account management the Frank’s Express order management system has been developed. The system is constantly evolving as the needs of the business change.
Sam De Conto
Trusted Green Home is all about connecting people with TrustMark installers to complete energy saving measures in their homes. The jobs portal that Barsbank has developed does this seamlessly. It would be impossible to manage the jobs without the portal.
Trusted Green Home
“Simply put, there wouldn’t be a business without the system that Barsbank has built for us. The booking platform connects with car park and lounge providers and allows us to manage our customers and bookings easily. The Barsbank Team really take the time to understand the business and what we need and have been an invaluable partner.”
Contact Barsbank today to discuss your project requiremnts.