Search engines are more sophisticated than ever. Your website’s structure and content, the way you present yourself online and the way your customers interact with you all play important roles in determining where you rank in search results.
Search engines rank websites higher when they offer lots of value to users. Make happy customers online and you’ll make search engines happy too. Technical, creative and marketing input are needed to generate the kinds of signals that impact SEO.
There are many of these signals, each one evidence of value from a different perspective. As your SEO partner, our job is to create more of them by targeting your ideal customers and engaging them in a way search engines are able to recognise.
With search engines releasing frequent ‘algorithm updates’ and ‘data refreshes’, the SEO landscape can be difficult to navigate. We’re happy to be your guide. Our digital experts have a deep knowledge of SEO and multi-channel digital marketing.
It’s true that some of the old SEO ‘tricks’ do work—search engines are smart but they can still be fooled and manipulated to an extent. However, these surreptitious tactics are a very risky. If a search engine catches you doing them, they will apply a penalty against your website and your visibility in search results will suffer. Fortunately this type of ‘Black Hat’ SEO has become a dying art.
The safer, more effective way to do SEO is to facilitate online growth in a way that search engines can understand. As a rule of thumb, any digital marketing work which is done to make customers happy will help with SEO. By contrast, work done solely to please the search engines is likely to result in very little SEO benefit… or worse still could even cause irreparable damage.
This approach where the customer is put first and SEO comes second is called ‘White Hat’ SEO. We all wear white hats at Barsbank. We never create content, build a link, chase a social interaction or send out a communication unless we are sure it will add real value to your customer-base. Your long-term SEO is in safe hands with us.
HOW WE DO IT